Designing Sparkit’s Landing Page for Clarity, Credibility, and Adoption

TOOL

• Figma
• Hand Sketch
• FigJam
• Adobe Photoshop
• Adobe Illustrator

Solution

I crafted a clean, conversion-optimized landing page that made Sparkit’s value clear in seconds. Using scannable content blocks, future-focused visuals, and trust-building elements, the design translated deep tech into approachable benefits. The layout prioritized clarity, credibility, and smart CTAs to guide users toward starting a trial or booking a demo.

I started by digging into the product vision and value proposition. Sparkit is an AI learning platform powered by neuroscience—exciting, but complex. My goal was to simplify the story: what it does, who it’s for (enterprise teams), and why it matters. I worked closely with stakeholders to surface the core message that would hook users fast and build trust.

With clarity on the message, I moved to planning the content structure. I designed a flow that starts strong, answers questions quickly, and ends in action—hero, key benefits, features, social proof, and pricing. Every section was placed with intent to reduce friction, highlight value, and lead users toward conversion (trial or demo).

The design had to feel innovative but not intimidating. I used a soft dark UI with vibrant accent colors, custom illustrations (like neural maps and AI dashboards), and smooth spacing to make the experience feel focused and elevated. The visuals balanced tech-forward ambition with clear, user-friendly interface elements.

I delivered a polished, dev-ready design with clear documentation on layout, interactions, and assets. Everything was set up for easy handoff and scalable use as Sparkit grows. The final result: a landing page that builds confidence, communicates value quickly, and drives action from its very first users.

MVP launch attracted 12 enterprise signups in 30 days with a 36% conversion from landing to demo request.

Redesigning Salid Agriculture’s Website for Trust, Clarity, and Growth

TOOL

• Figma
• Hand Sketch
• FigJam
• Adobe Photoshop
• Adobe Illustrator

Solution

I redesigned the site with a clean, responsive layout, strengthened the brand’s voice through clearer messaging, and showcased key impact metrics and team credibility. The result is a trustworthy, user-friendly platform that supports engagement and growth.

• Visual Audit: Unaligned elements, inconsistent fonts, low-res images.

• Content Audit: No clear hierarchy, too much text in wrong places.

• Competitive Research: Compared with similar agribusiness brands in Africa and globally.

• Client Interviews: Identified key business goals — trust, social impact, investor confidence.

• Visual Identity: Unified color palette (greens, naturals) and consistent fonts

• Hero Banner: High-quality shea butter image and bold headline for instant message clarity

• Impact Metrics: 10,000 trees, 40,000 women — made prominent below About section

• Team Section: Added professional headshots and titles for trust

• Latest News: Modular layout to support updates and SEO

Aa

Inter Semibold 32pt

Inter Regular 24pt

Inter Regular 16pt

Inter Bold 14pt

We chose Inter for its high readability and modern aesthetic. Its geometric clarity and wide weight range make it ideal for both headings and body text across digital interfaces. The type scale balances visual hierarchy with clean spacing, ensuring content remains legible and accessible on all devices.

• High-Fidelity Designs: I finalized polished UI screens aligned with Paywise’s design system, optimizing for enterprise scalability and accessibility.

• Developer Handoff: Delivered annotated designs and interaction specs via Figma and Zeplin. Also supported QA to ensure design integrity in implementation.

• Implemented the design using Divi with responsive behavior

• Made sure images scale well across desktop and mobile

• Delivered easy-to-edit modules so client could manage content without dev support